PREACHGIRL.ORG
Logo | Branding | Website
From the first mood boards to the final finished product, it was a pure joy to create this brand and build this website for Christi Lee Miranda, Founder of Preach Girl.
ABOUT THE BRAND
Preach Girl is a community for Christian women who are called to preach the gospel. Pastor Christi Miranda leads women through a digital 8-week preaching course. She breaks down the art of preaching, teaching women how to develop their voices and use the power of their individual testimonies. She also offers 1-to-1 mentoring and speaking services at varied prices.
WORKING WITH PASTOR CHRISTI MIRANDA
Pastor Christi Miranda already had an established personal brand with her thought leadership and coaching groups for women. She launched her first Preach Girl course from Facebook as an experiment in the fall of 2018. She saw the need for this type of course within the Christian community where resources are lacking for women to become preachers. The first course was so successful that Christi knew she had created a powerful solution for other women who are called to preach.
THE DISCOVERY PROCESS
I don't support brands or businesses that I don't love. When I had the opportunity to work with Christi, I was really excited because I knew that I wholeheartedly believe in what she does. This project felt personal to me because I was one of the first participants that took the Preach Girl course. This course impacted me by helping me develop my own voice and storytelling abilities. I took the puzzle pieces of Christi's color requests, vision, and my own inside knowledge of this course to create the tone and visual aspects of the brand and website.
First mood board:
Final(ish) Color Scheme Choice:
A WORK IN PROGRESS
BRINGING IT ALL TOGETHER
I wrangled this project together with the logo and branding, refined copy, course materials, social graphics, and a fully functioning eCommerce website on Squarespace as a Circle Member. I don't do any custom coding, so I enjoy using tools such as Squarespace and Beaver Builder on Wordpress to build websites.
Visit PreachGirl.org and let me know what you think.
I'd love to hear any feedback you have!
Thank you so much for checking out this project!